Priyanka has been a key member of Lenovo’s Global Marketing Hub in Bangalore, since late 2008. The Hub is a marketing centralization concept pioneered by Lenovo and keenly followed by several global brands.
As a cross-functional leader, Priyanka heads APAC marcom campaign development, global third-party advocacy and global sales enablement. She works with a diverse set of agencies and has been closely involved in defining agency strategy and training programmes.
Prior to joining Lenovo, she was in the advertising and retail marketing industries, where she was instrumental in developing award-winning integrated communication campaigns.
Priyanka is a post graduate in marketing communications from Mudra Institute of Communications, Ahmedabad, and has an advanced certification in digital marketing.